As SUBU’s DOTS line enters its tenth year for the 2025 Fall/Winter season, we present a new theme: HORROR/YOKAI 

 This milestone collection fuses SUBU’s iconic comfort with a chilling narrative. The result is a sensory experience woven through design, materials, and presentation—an homage to a decade of evolution. 

Check out our special Yokai website: SUBU-Yokai 

Since its debut, SUBU has pursued an unparalleled sense of relaxation. Its comfort has become legendary—so irresistible that it’s often said: “Once you wear them, there’s no coming back.” 

The 2025 DOTS CONCEPT reimagines that feeling as a modern horror tale. 

Slip your feet into SUBU and feel an uncanny warmth embrace you. Drowsiness follows, and when you awaken—you find yourself in a strange world, somewhere beyond reality. 

This season explores the fine line between pleasure and fear, expressed through bold design and tactile contrasts. The lineup unfolds across three distinct collections: 

• Concept Collection — Expressing “unease” through cosmic, shadowy, kaleidoscopic, and striped motifs hidden within textures and patterns. 
• Concept +H Collection — Reflecting “instability” through the interplay of light and cold using reflective and insulating materials. 
• Concept VAMP Collection — Channelling “seductive allure” through luxurious fabrics such as velvet, enamel, leopard print, and mohair-like finishes. 

Preserving SUBU’s unmistakable comfort, this season opens the door to designs that spark the imagination and blur the line between dream and reality. 

Step into SUBU— feel the warmth, surrender to sleep… and awaken in an eerie world beyond the ordinary.